Origins
Flip the Script

  • The idea of this campaign was to flip the script on an aging serum. We embraced this idea through the casting and on-set art direction, the visual treatment, and the post production editing style.

    Responsible for pre-production, on-set art & video direction, management of post production, including video editing, retouching and execution of final print, social & digital assets.

Creative Direction: Klitos Teklos & Fred Evans; Beauty Photography: Tom Schirmacher; Still Life Photography: Travis Rathbone; Production: Ghibli Media; Copywriting: MC Katigbak & Alix Light Perez; Social Art Direction: Ava Kotelova; Video Editor: Arthur Lacomblez

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Redken