Sol de Janeiro
BRAND REFRESH
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I played a key role in the Sol de Janeiro 10-year brand refresh under Creative Director Klitos Teklos—helping evolve and redefine the brand’s next chapter. The goal was to re-imagine and redesign the next chapter for the brand.
With only 1 swift month of pre-production, we executed an 8-day shoot on Harbour Island in the Bahamas, with its iconic pink sand and a cast of six standout models. The resulting assets fueled multiple campaigns, including two major brand moments: the Bum Bum Cream 10-year anniversary and the Summer campaign, which you will see below.
BUM BUM CREAM 10 YEAR ANNIVERSARY
SUMMER BRAND CAMPAIGN
Chief Creative Director: Klitos Teklos; Sr. Art Director: Nicole Leva; Associate Creative Director: Nicole Fleisher; Art Director: Jane Pryzant; Beauty Photography: Sean Thomas & Aaron Feaver; Still Life Photography: Sergiy Barchuk; Production: Ghibli Media.